or, about an error of judgement.
When I was more idealistic, better looking and wearing my ‘twenties goggles’ (not googles)… full of the joys of the ethical and the just, embellished by a touch of the creative, I was drawn to the giddy sparkly world of marketing.
While drawn to the creativity, it seemed marketing was a space driven by co-ercion - a seedy space dependent on the identification of people’s weak spots….. Marketing was hard nosed, cynical and vaguely dirty - a space where multi-national conglomerates made decisions about the products I needed, the way I should live, and the things I would aspire to!
As a result I took my multimedia skills and altruism and worked with the evolving online education
space. I saw a utopian world focussed on the evolution of the creative mind, and ready to harness the emerging collaborative ecosystem that would be future education. A world where the user (aka learner) would drive the use of multimedia,
Fast forward a)some b)a few c) enough years...
..add some google, and a touch of experience, an explosion in connectivity and a mobile device or two to discover...
A world of connected education, supportive of individual learning styles.
A global knowledge bank of subject matter experts from a global knowledge bank?
A wonderful user utopia supported by choice and the skills to evaluate knowledge
A creative collaborative world engaging and enabling.
None of this...I was wrong – not just a tiny bit wrong, but drastically, ninnynitted, 180 degrees wrong!
Yes, all that potential exists, with my twenties goggles on, I can see that space. However, the risks required to encourage this space as ubiquitous learning environment have not been taken. It turns out that educational bureaucracies are hamstrung by the need for consensus. Where the constant need to make sure everything is uniform has led to an educational system driven by coercion.
Where the institution knows best and makes decisions about what the learner wants and then serves up
an interpretation.
Education makes decisions about what you want and then makes you conform to the constraints, marketing works out how you work, and then makes something appeal.
Marketing asks the question “what is new” how can we use it, Education works on measuring what has been and ensuring that all that is new conforms to all that has already been.
I am not here talking about those wonderful educational pioneers who are creating collaborative, connected learning spaces but about the structures at a government level which ensure a system that works on coercion and compliance that constrains.
One that still, at an institutional level puts the user last.
What do I feel…bemused, but also driven - by an excitement and need to find ways to add the sparkle and pzazzz of the marketing and design world to the potential of the education world – a place where ‘blended learning’ has a whole new meaning, learning from the diaspora of creative arts and not just from a self perpetuating circle which constrains itself.
- http://www.flickr.com/photos/jdickert/553598867/
- http://www.flickr.com/photos/sharonkcooper/2948717977/
- http://www.gerryriskin.com/Question%20Mark.jpg
- http://www.flickr.com/photos/monkeymagic/209093925/