Why am I constantly surprised when the simplest usability issues are ignored in the development of everything from intranets to e-learning materials.
The other day I bought a packet of smoked salmon.....
To my great surprise and frustration the pink triangle had NOTHING to do with the opening.....
When I looked more closely - the pink triangle was crucial - just not in the way I had expected.
Why would you do this!!! Surely, the logical thing is to put the pink corner at the point you want people to pull...? Then again, why am I surprised? The same complexity is evident in interfaces on websites from the large corporates to the smallest businesses.
Why is it frustrating? Because it's so unnecessary. A brief period of reflection, a simple user test would expose the stupidity of this packaging and the websites that send us grey as we pursue simple information.
So, on this note I applaud usability experts - and may they go forth and multiply.
